Every result on this page comes from our HVAC work, and every one names the client and links the live site so you can look for yourself. We don't have published professional-services case studies to show, and we won't invent them. What these results demonstrate is the method: clear content that answers real questions, careful measurement, and the patience to let compounding work.
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
Result from our HVAC work
- 400% organic traffic growth in 12 months
Roma Heating & Cooling
Result from our HVAC work
- 3× leads in 90 days
BCWide.ca
Result from our HVAC work
- 500+ leads
HVACDeal.ca
- 12:1 ROI
Result from our HVAC work
All case studies on HVAC.Agency
HeatLand: depth of content builds demand
For HeatLand, the numbers were 850+ SEO articles and a 300% lead increase in 6 months.
What it shows: a library of genuinely useful answers draws prospects who are already looking for help. Each article answered a question a homeowner actually asked.
What transfers to your firm: professional clients also search with questions before they search for a firm: "what happens if I miss a CRA deadline", "do I need a permit drawing for a deck", "how does a shareholder dispute start". A firm that answers those clearly, with each piece written or approved by a licensed professional and reviewed against your regulator's rules, earns trust before the first call. You don't need 850 articles. Twenty excellent practice-area pages and question pages often change a firm's visibility. Our guide to planning practice-area pages shows how to choose them.
Roma Heating & Cooling: organic growth takes a year
Roma Heating & Cooling achieved 400% organic traffic growth in 12 months.
What it shows: search visibility built on solid pages and technical basics grows over a year, not a month.
What transfers to your firm: partners often judge marketing after one quarter and abandon it. A realistic horizon for organic visibility is closer to twelve months. Plan your expertise visibility work and partner writing time over that horizon, and measure monthly without expecting a step change in the first weeks.
BCWide.ca: a focused push moves quickly
BCWide.ca achieved 3× leads in 90 days.
What it shows: a concentrated effort on a defined goal, over a fixed window, can change the numbers fast when the fundamentals are already in place.
What transfers to your firm: a 90-day push works well for a professional firm with a specific target, such as launching a new office, building a practice area after a lateral hire, or filling capacity after a large matter or project ends. The key is a single, measurable goal and weekly review. That is the logic behind SAZ.ca's Revenue Acceleration sprint.
HVACDeal.ca: measure the return, not the activity
HVACDeal.ca generated 500+ leads at a 12:1 ROI.
What it shows: return on investment can be measured honestly when enquiries, conversions and revenue are tracked end to end.
What transfers to your firm: most firms can't calculate the return on any growth activity because they don't log enquiries or record where clients came from. Setting up that tracking during client intake work is unglamorous, but it is the only way to know which activities deserve partner time.
What does not transfer
Some things are different for professional firms, and we account for them:
- Rules on claims and client endorsements. Regulators restrict how professionals describe results and use client endorsements. Check your own regulator before publishing anything resembling a case study.
- Buying cycles. A furnace replacement is decided in days; a commercial retainer may take months. Conversion measures need longer windows.
- Volume. A firm needs far fewer new clients than a home-service business, so each enquiry matters more.
How we would measure your firm
Before any engagement, we agree a baseline: enquiries per month by source, consultation and signing rates, new-client fees, and referral activity. Progress is then reported against that baseline, not against anyone else's results.
The full HVAC list is on hvac.agency/case-studies. To talk through your own numbers, see the contact page, or read about how we work.
Frequently asked questions
Why don't you show law or accounting firm case studies?
Because we only publish results we can verify and link. Professional regulators also restrict how results are described. Our verified case studies come from HVAC work, so we present them as exactly that.
Will our firm get the same numbers?
No one can promise that. A professional practice has different volumes, buying cycles and rules. What transfers is the method, and we measure your own baseline so you can judge progress honestly.
Where can I see all the case studies?
The full list is on hvac.agency/case-studies. Each one names the client and links the live site.